Breanne Thompson’s Journey to Scaling a Six-Figure Airbnb Business

case study Aug 14, 2024
 

Client Overview: Breanne Thompson, a driven entrepreneur, specializes in empowering marginalized communities by teaching them how to build and scale their Airbnb businesses. When Breanne first approached me, she had the vision and determination but needed the right guidance to translate her passion into a profitable and sustainable business.

Challenge: Six months into her entrepreneurial journey, Breanne had only generated $30K in revenue. She felt overwhelmed and unsure of how to take her business to the next level. Her goals were ambitious - she wanted to create high-ticket courses, develop a coaching program, hire a team, and significantly increase her revenue. However, she lacked a clear strategy and the support system needed to achieve these objectives.

Solution: Breanne made the intentional decision to join my Building Beyond Six Figures™ 12-Month Mastermind coaching program. This program provided her with:

  • One-on-One Coaching: Tailored guidance to address her specific challenges and opportunities.
  • Exclusive Training and Workshops: Access to cutting-edge strategies and tools.
  • Group Support: A community of like-minded women business owners fostering accountability and collaboration.

Key Strategies Implemented

Goal Definition: We began by setting clear, actionable goals. Breanne knew she wanted to scale her business but lacked direction. Together, we defined her objectives, including the creation of high-ticket courses, the development of a coaching program, hiring a capable team, and increasing her revenue streams.

Strategic Planning: After establishing her goals, we crafted a detailed plan to achieve them. This plan encompassed every aspect of her business - marketing strategies, sales processes, lead generation, and operational efficiency.

Execution and Adaptation: With the plan in place, we focused on execution. Breanne was diligent in following through, and we regularly reviewed and adjusted our strategies to ensure they remained aligned with her evolving business needs. During this period, Breanne successfully launched her coaching program, helping others build their own Airbnb businesses.

Ongoing Support and Accountability: provided continuous support, helping Breanne overcome obstacles, stay motivated, and maintain momentum. Our regular check-ins ensured she was not only staying on track but also growing as a leader in her industry.

Results: The transformation was remarkable. Within the first five months of joining the program, Breanne’s revenue skyrocketed from $30K to $100K. Over the next 15 months, she surpassed $200K in revenue and expanded her portfolio to 10 Airbnb units. This achievement was a direct result of our strategic planning, consistent execution, and Breanne’s resilience and openness to growth.

Client Testimonial: “Shaniece has helped me to learn the power of scaling my business and being resilient. Lastly, I learned it's okay to take a breather, hear from God about what's next, and move accordingly. Growth in business is not linear.”

Breanne’s advice to others considering coaching: “The biggest piece of advice for people looking to join Shaniece’s coaching program is that if you are going to seek out a coach, you need to be okay with being uncomfortable and understand that some recommendations will be provided for you to grow. That may not feel good, like increasing your price or considering new offers that can be more scalable. I would say come into the coaching program with an open mind. Understand that you're coming into a community of some boss women who will be alongside you on the journey. Also, take every single day to get 1% better. Shaniece is very big on accountability and checking in to ensure you're actually doing the work she has built out for you to complete.”

Conclusion: Breanne’s journey is a testament to the power of strategic coaching, personalized support, and a community of like-minded entrepreneurs. Today, she is not just a successful Airbnb business owner but also a coach and consultant, helping others achieve their own success in the industry. With her newfound confidence and a solid foundation, Breanne is now looking forward to her next milestone - hitting her first $1M in revenue.

 

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